The Team Behind Olympic Gold Formula

Decades of championship coaching experience, now available to coaches, athletes and leaders worldwide.

Olympic Gold Formula team

Coach Vésteinn Hafsteinsson in collaboration with Teacher Thomas Lindell present the Olympic Gold Formula. Several guest-experts will be invited.

Different experts offer their expertise and proven methods from the highest levels of international sports.

Featured Experts

World-class coaches and educators delivering elite coaching education

Vésteinn Hafsteinsson

World-Leading Coach

Coach Vésteinn Hafsteinsson

How to Become an Olympic Champion

Vésteinn Hafsteinsson is one of the most successful throwing coaches in modern athletics. Over 30 years, he has guided athletes to Olympic gold medals and world championship titles. His athletes include Daniel Ståhl and Simon Pettersson, who took gold and silver in discus at the Tokyo 2020 Olympics, as well as Gerd Kanter who won world championship 2007 and olympic gold 2008. Voted Sports Leader of the Year in Sweden 2022 and awarded an honorary doctorate by Linnaeus University.

11 Olympic Games as both an athlete and a coach5 Olympic Medals (2 gold, 2 silver, 1 bronze) CoachedSports Leader of the Year, Swedish Sports Gala 2022Honorary Doctor, Linnaeus University 202330 Years Elite Coaching

Topics

1

Philosophy & Coaching

Clear vision as a coach, combining research, experience and common sense. In charge but a good listener.

2

Organization & Planning

Plan to win 10 years in advance. Build an expert team around yourself and your athletes for structure, clarity, and long-term direction.

3

Social Health & Mental Strength

Each athlete is first a person wanting to perform on the global stage. Develop confidence, emotional stability and strong social support system.

4

Technical Skills & Strategy

Athletes are students of their events. Systematic and structured practice. The more you repeat correctly, the better you become.

5

Physical Talent & Capacity

Speed and power. Athletes may be born with physical talent, but general and specific capacity must be built over time within a structured system.

6

Training & Competition

Train to perform in competitions. Plan and prepare to succeed on the biggest stage. Training is preparation — competition is execution.

Full profile
Thomas Lindell

Master teacher & coach

Teacher Thomas Lindell

Psychology, Sports Psychology & Rhetoric

Thomas Lindell is a teacher and expert in psychology, sports psychology, and rhetoric. His expertise helps athletes, coaches, and leaders understand the mental aspects of peak performance and effective communication.

Master teacher psychology, philosophy, and swedishJavelin CoachProducer & Designer Educational Programs

Topics

1

Psychology

Foundational psychological theories to understand how people think, feel, and behave—and how to communicate effectively across different personalities.

2

Sports Psychology

Applied sports psychology tailored to the individual—focusing on performance, mindset, and the mental tools used by top athletes and coaches.

3

Rhetoric

The art of persuasive communication—learn to speak, write, and influence effectively in coaching, leadership, and business contexts.

Full profile
Olympic champions

Celebrating Olympic success with champion athletes including multiple gold medalist Daniel Ståhl and silver medalist Simon Pettersson

A Powerful Collaboration

Vésteinn and Thomas have worked together for 30 years, combining Olympic-level practical experience with deep expertise in psychology, philosophy and leadership. During many years Vésteinn presented at different conferences, conventions, certification courses created and presented by Thomas´s leading educational company.

Their partnership brings you a comprehensive coaching education that balances the "what" (proven Olympic methods) with the "why" (psychological and philosophical foundations).

Guest Experts

Inspiration and knowledge from carefully selected experts.