The Team Behind Olympic Gold Formula
Decades of championship coaching experience, now available to coaches, athletes and leaders worldwide.

Coach Vésteinn Hafsteinsson in collaboration with Teacher Thomas Lindell present the Olympic Gold Formula. Several guest-experts will be invited.
Different experts offer their expertise and proven methods from the highest levels of international sports.
Featured Experts
World-class coaches and educators delivering elite coaching education

World-Leading Coach
Coach Vésteinn Hafsteinsson
How to Become an Olympic Champion
Vésteinn Hafsteinsson is one of the most successful throwing coaches in modern athletics. Over 30 years, he has guided athletes to Olympic gold medals and world championship titles. His athletes include Daniel Ståhl and Simon Pettersson, who took gold and silver in discus at the Tokyo 2020 Olympics, as well as Gerd Kanter who won world championship 2007 and olympic gold 2008. Voted Sports Leader of the Year in Sweden 2022 and awarded an honorary doctorate by Linnaeus University.
Topics
Philosophy & Coaching
Clear vision as a coach, combining research, experience and common sense. In charge but a good listener.
Organization & Planning
Plan to win 10 years in advance. Build an expert team around yourself and your athletes for structure, clarity, and long-term direction.
Social Health & Mental Strength
Each athlete is first a person wanting to perform on the global stage. Develop confidence, emotional stability and strong social support system.
Technical Skills & Strategy
Athletes are students of their events. Systematic and structured practice. The more you repeat correctly, the better you become.
Physical Talent & Capacity
Speed and power. Athletes may be born with physical talent, but general and specific capacity must be built over time within a structured system.
Training & Competition
Train to perform in competitions. Plan and prepare to succeed on the biggest stage. Training is preparation — competition is execution.

Master teacher & coach
Teacher Thomas Lindell
Psychology, Sports Psychology & Rhetoric
Thomas Lindell is a teacher and expert in psychology, sports psychology, and rhetoric. His expertise helps athletes, coaches, and leaders understand the mental aspects of peak performance and effective communication.
Topics
Psychology
Foundational psychological theories to understand how people think, feel, and behave—and how to communicate effectively across different personalities.
Sports Psychology
Applied sports psychology tailored to the individual—focusing on performance, mindset, and the mental tools used by top athletes and coaches.
Rhetoric
The art of persuasive communication—learn to speak, write, and influence effectively in coaching, leadership, and business contexts.

Celebrating Olympic success with champion athletes including multiple gold medalist Daniel Ståhl and silver medalist Simon Pettersson
A Powerful Collaboration
Vésteinn and Thomas have worked together for 30 years, combining Olympic-level practical experience with deep expertise in psychology, philosophy and leadership. During many years Vésteinn presented at different conferences, conventions, certification courses created and presented by Thomas´s leading educational company.
Their partnership brings you a comprehensive coaching education that balances the "what" (proven Olympic methods) with the "why" (psychological and philosophical foundations).
Guest Experts
Inspiration and knowledge from carefully selected experts.
